Manpower boost needed as Mice sector grows: Alvin Tan

Demand for expertise in sustainability, tech as S'pore steps up efforts to draw visitors

- Anjali Raguraman

Singapore will need more people in the Mice industry — that is, meetings, incentives, conferences and exhibitions — to hit its goal of tripling Mice tourism receipts from $1.4 billion in 2019 to $4.5 billion by 2040.

It is especially looking for those with expertise in sustainability and technology, said Minister of State for Trade and Industry Alvin Tan, on the sidelines of the Singapore Mice Awards 2025 on July 24.

These skills will help draw global event organisers to Singapore, he added. He cited examples such as using machine learning and artificial intelligence to make organising Mice events more exciting and less labour-intensive.

"People, as we know, are behind the heart of every Mice experience and behind every successful Mice event — where you start from 5.30 in the morning to those who are cleaning up after today's dinner," Mr Tan said. "That's why we must continually identify, grow and develop talent in our industry."