Local influencer and entrepreneur Mayiduo directs and acts in the comedy Follow Aunty La

Creating content is a faster way of making money than putting out a movie, according to local content creator, influencer and entrepreneur Kelvin Tan.

- Benson Ang

Still, that has not stopped the online personality, better known by his moniker Mayiduo, from making his directorial debut with Follow Aunty La, which opens in Singapore cinemas on June 27.

He also acts in the new comedy, alongside other home-grown content creators such as Charlene Huang and Xixi Lim.

The script was written by local screenwriter Link Sng, but its storyline originated from Tan and Sng.

Tan hopes his project can encourage a new breed of creatives to inject fresh energy into the scene and "kick-start Singapore movies 2.0".

"Anyone involved in film – be it as an actor, a producer or a director – needs to have passion. There is the bigger picture than just that small role (each plays)," he added. "And I definitely have plans for another film."

At a press event at Golden Village Suntec City on June 18, he told The Straits Times that his media company Double Up Media hopes to contribute to the next generation of local comedy filmmakers.

Double Up Media, which he established with Huang in 2019, co-produced Follow Aunty La with local media entertainment and content company mm2 Entertainment.