It may be time to wear butter yellow

Butter yellow has been applied to a wide spread of items lately: cocktail dresses, jeans, jackets, hair clips, handbags and stand mixers.

- Misty White Sidell

It has been slathered onto the walls of restaurants and home kitchens, and has oozed onto red carpets and the stages of major pop music tours.

Like the dairy product the colour is named for, butter yellow ranges in tone from golden to almost white.

And it has claimed the attention not to mention the dollars growing number of people.

"It will be the fashion colour for spring," said Ms Jodi Kahn, vicepresident of luxury fashion at Neiman Marcus. In spring 2025, the department store went all-in on butter yellow, offering it in the form of items like Alaia sunglasses, Vince basketball-style sneakers and shorts by Dries Van Noten.

Ms Kahn said the colour's biggest selling point was its mood-lifting property. Butter yellow "has a bit of positivity and warmth", she said, adding that it goes well with many neutral tones white, navy and brown that tend to populate wardrobes.