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Culinary Class Wars' Paik Jong-won to suspend TV appearances amid controversies
The Straits Times
|May 08, 2025
South Korean celebrity food entrepreneur Paik Jong-won has announced that he will be discontinuing his TV appearances in an apology video.
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SEOUL - The clip was posted to his YouTube channel on May 6 following a string of controversies.
The news comes as Seoul Gangnam Police Station said the 58-year-old is under investigation. There were allegations that his food and beverage company Theborn Korea claimed the ingredients used for its porridge product were sourced in South Korea when they were not.
This follows claims that a soya bean paste produced by his company was marketed as domestically made despite using imported ingredients.
Paik is Theborn Korea's founder and largest shareholder.
Despite having never worked as a restaurant chef, he earned a reputation for being an approachable and humble celebrity chef by giving business advice to struggling small eateries and sharing easy-to-follow recipes with viewers in his TV programmes.
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