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Corn cobs and more as Physical 100's 'fit farmer' Kim Kyung-jin lends star power
The Straits Times
|June 07, 2025
Takashimaya Food Fiesta
The popular Takashimaya Food Fiesta makes its return to Takashimaya Square from June 19 to July 7, featuring food and drink from more than 55 local and international brands.
Adding some star power to the event is "fit farmer" Kim Kyung-jin. The contestant from Season 1 of South Korean reality TV competition Physical 100 (2023 to present) will be at Korean lifestyle brand SoGoodK's booth from June 19 to 22.
Known on Instagram as @momjjangnongbu (fit farmer in Korean), Kim, 42, has more than 41,000 followers and is the chief executive of agricultural companies and fitness gyms in South Korea.
For the past eight years, he has been running his father-in-law's 100,000 sq ft farm in Haenam county, specialising in sweet corn, sweet potatoes and mini pumpkins.
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