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Big jump in American viewership for Games
The Straits Times
|August 14, 2024
About 30.6 million people on average watched the Paris Olympics on Comcast Corp's American media outlets each day, an 82 per cent increase from the Tokyo Games in 2021.
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The number includes the NBC broadcast network, and cable channels such as USA and the Peacock streaming service, NBC Sports said in a statement on Aug 12.
The closing ceremony a day earlier attracted a United States audience of 20.8 million, more than double that of Tokyo's.
It featured aerialists and music performances from artists such as the French band Phoenix. Actor Tom Cruise rode a zip line down to the stage in a sequence that had him bringing the Olympic flag to Los Angeles, which hosts the next Games in 2028.
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