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Youdha Aims to Accelerate India's Transition Towards Sustainable Last-Mile and Passenger Transport: Ayush Lohia
The Statesman Delhi
|August 30, 2025
The E3W passenger segment is one of the fastest-growing EV sub-segments, and is already attracting strong players like Mahindra, TVS, and Bajaj.
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The market is estimated at Rs 9000 crore and is growing. At this outset, the recent launch of Youdha EPOD signifies Zuperia's decisive shift from a core e-rickshaw business to a diversified L5 electric three-wheeler portfolio. Youdha has been designed to be a vibrant, mass-market name that connects with everyday customers. Speaking to The Statesman, Ayush Lohia, CEO, Zuperia Auto Pvt. Ltd, explains what are the differentiators of Youdha from other electric mobility brands, what are its competitive advantages, what are his plans to expand Youdha's product portfolio and market reach and much more.
Excerpts:
Q: What inspired you to launch Youdha as a new electric mobility brand, and how do you see it contributing to India's transition to sustainable transportation?
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