Fresh home kit on horizon for Potters' new campaign

STOKE City have confirmed their new home kit is expected to be launched in the next two or three weeks.

- Peter Smith

This strip will be the first to be unveiled after the club committed to liaising with supporters about the design, from width of stripes to shade of red and how daring they could experiment - all done in collaboration with long term partners Macron.

Stoke hosted two fan assemblies to lay the groundwork, starting back in March 2024 - some 17 months before the first proper game of the 2025/26 campaign.

The first was to gather an understanding about what fans wanted in a kit to inform designs and the second was to pick from designed examples.

Macron used that feedback to come up with four sample designs with different styles.

Fans on the night voted for their favourite from the four options and there was a clear winner.