WORLD VISION LAUNCHES NEW CAMPAIGN TO END HUNGER AND MALNUTRITION IN CHILDREN

Music has long been a powerful means to connect with people and reach larger communities.

- By EDD FUENTES

Understanding the powerful effect of music, World Vision, a Christian humanitarian organization, has entrusted Quest, an award-winning Filipino hip-hop and R&B singer and songwriter, to create the theme song for its "Enough" campaign. This global initiative aims to end child hunger and bring justice, hope, and joy to children worldwide.

According to a 2022 study by the Joint Malnutrition Estimates of the World Health Organization, the United Nations Children's Fund, and the World Bank, about 148.1 million children worldwide under the age of five were found to be stunted, while 45 million were wasted.

Children in the Philippines face the same challenges. A global Ipsos study, conducted on behalf of World Vision in 2023, revealed that 66 percent of Filipino adults are worried about finding the money to buy food for their families while 35 percent of Filipinos do not know where their next meal will come from.