TRUST Wants More for Every Filipino, Unveils New Campaign and Bold Repositioning

TRUST, the commercial brand of DKT Health, Inc., celebrated over three decades of empowering Filipinos with a transformative brand repositioning event at Monarch Manila last September 25, 2025.

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The gathering introduced a reimagined brand identity and TRUST’s latest mass media campaign that underscores the brand's evolution into a more progressive, inclusive, and socially driven brand.

The program opened with remarks from Denise R. van Dijk, President and CEO of DKT Health, Inc., who spoke about TRUST's journey over the last three decades and its bold step into this new chapter. “For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further. Our new identity shows not just a change in look, but a deeper commitment to normalize conversations and ensure that every choice is respected,” van Dijk said.

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