The 'King' of IT education

To mark his 80th birthday this September 2025, Dr. Amable something unusual.

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He gave an 80 percent discount on tuition fees for new enrollees to his schools - the largest conglomerate of schools in the Philippines and in Asia.

The discount was offered by AMA University and Colleges, ABE International Business College, ACLC College, St.Augustine, AMA School of Medicine and AMA Southern Luzon College.

Considering how hefty college tuitions are and that many schools are not exactly liquid financially, an 80 percent reduction in tuition is not an empty gesture. In effect, all new students of the AMA Education System are his scholars.

King Aguiluz is considered the "Father of IT Education" in the Philippines. "IT makes traditional learning or education irrelevant," he smiles. IT education is Aguiluz's enduring legacy. It's a footprint few, if any, in the Philippines can possibly match.

A visionary serial entrepreneur, King Aguiluz has always been a passionate advocate for accessible and inclusive quality education. "Education empowers the Filipino youth," says the King of Uber Education, "it transforms lives. It prepares you for the challenges of the 21st century." He adds, "it brings you to the frontlines of the technological battlefield." King does not offer just any kind of education. He offers IT (information technology) learning, the kind of knowledge power that prepares one for today's rigors, problems and challenges - SMS, WiFi, data, the internet of things, artificial intelligence (AI), the Fourth Industrial Revolution.

A London poll has found AI is already embedded in the daily routines of Filipinos. Half of the 115-million-strong population use Al-powered tools at least once a week.

Public sentiment toward the technology is optimistic, 46 percent of Pinoys believe AI will benefit the country, while 50 percent expect it to have a positive impact on their own lives.