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Sydney Sweeney Campaign Fuels American Eagle Rally
The Philippine Star
|July 27, 2025
American Eagle Outfitters surged 10 percent on Thursday after unveiling a new denim campaign with Sydney Sweeney (in photo), as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.
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LOS ANGELES (Reuters)—
The company has partnered with Sweeney for its fall season denim collection that includes a limited-edition denim jacket as well as a "The Sydney Jean."
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