Stronger enforcement key for smoke-free Phl

Philip Morris International (PMI) is optimistic about its vision of a smoke-free future in the Philippines, but tougher implementation of regulations and curbing misinformation will be crucial.

- By Louella Desiderio

JAKARTA — Philip Morris International (PMI) is optimistic about its vision of a smoke-free future in the Philippines, but tougher implementation of regulations and curbing misinformation will be crucial.

Tomoko Iida, director of scientific engagement at PMI, told reporters that the Philippines is still in the early stages of the company’s smoke-free vision, having only seen a slight increase in the use of smoke-free alternative products and a slight decrease in cigarette consumption.

PMI is offering smoke-free products including heated tobacco, e-vapor and oral smokeless products.