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SMAC donates P14.93 M to Globe's Hapag Movement
The Philippine Star
|October 17, 2024
A P14.93-million donation to telco giant Globe's hunger alleviation program Hapag Movement has been given by SMAC, the loyalty card of retail giant SM.
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Funds were raised through the sale of SMAC kits and members' points donations from eligible purchases at the SM Store and other retail partners. The second round of fundraising occurred from December 2023 to January 2024.
“We are grateful to our partners for working with us on this initiative. Together, we are creating a meaningful shift in consumer behavior, where Filipino shoppers are inspired to consider not only their personal needs, but also the collective well-being,” said SMAC vice president for sales and marketing Yaracel Macalindong.
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