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Pinoy internet users dominate video space
The Philippine Star
|March 03, 2024
Filipinos have love for all things video
Findings of a new study on social media and digital trends worldwide showed the Philippines is the No.1 country in consumption of online video each week, with 97.2 percent of internet users aged 16 to 64 doing so, ahead of the global benchmark of 92 percent.
The study was conducted by Meltwater, a global leader in social and media intelligence, and creative agency We Are Social.
Based on specific findings in the Digital 2024: Philippines annual report, Filipinos are found to be drawn to online videos, with 72.7 percent watching music videos and 58.3 percent using them as learning sources each week.
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