PHL Tourism: There's more to explore!

The Philippines continues to remain a laggard in Southeast Asia in terms of attracting international visitors. South Korean and Chinese arrivals are down, and the Philippine Tourism department is scrambling to look for other foreign markets.

- 

With the Philippines paling in comparison to its peers in terms of foreign tourists as well as travel and tourism competitiveness, the country has one of the lowest foreign hotel brand penetration in the region. International hotel brands continue to look for expansion sites across the Philippines' more than 7,600 islands, but infrastructure connectivity and a solid tourism branding are crucial in enticing billions of foreign investments into the country's hospitality sector-two areas where the Philippines ranks disappointingly globally.

There is a strong case for the Philippine leisure sector to diversify its tourism markets and expand MICE facilities, especially now that conferences and business events continue to flourish. Colliers believes that the domestic market will likely help fill the void left by plummeting South Korean and Chinese tourists, so it's pivotal for hotel operators and other leisure-related businesses to continue innovating to corner the local market's expansion. These measures should pave the way for a more vibrant tourism sector moving forward.

PROACTIVE DIFFERENTIATION