Pepsi maker bullish on domestic market

Global beverage company PepsiCo is looking to expand its presence in the Philippines with new product launches and investments in local manufacturing as it banks on the country’s young consumer base and growing demand for functional and affordable beverages.

- By ALDEN MONZON

Aditya Sheoran, PepsiCo general manager for beverages in the Philippines, Malaysia and Singapore, said the company is seeing double-digit growth in its local business as it continues to evolve its portfolio to serve changing consumer preferences with a stronger focus on wellness, accessibility and sustainability.

“We are constantly looking at how to improve our portfolio and serve our consumers better. The Philippines is one of our biggest markets in Southeast Asia, and we are fully committed to growing here,” Sheoran said in an interview with The STAR last week.

Among its latest launches are Pepsi Zero Sugar Lime, Mountain Dew Zero Sugar and Gatorade powder, a first-of-its-kind format in Asia that allows consumers to “rip, mix and drink” for hydration at a more accessible price point.