Jollibee named world's 2nd fastest-growing restaurant brand

Asian fast-food giant Jollibee Foods Corp. is ramping up its global expansion after being hailed as the second fastest-growing restaurant brand in the world by consultancy giant Brand Finance.

- RICHMOND MERCURIO

Jollibee said it has “aggressive growth plans” this year and is committed to expand its store network in key markets such as the US and Europe, Middle East, Asia and Australia to sustain its growth momentum.

On top of further growing its network abroad, Jollibee is also bent on sustaining market leadership in the Phillipines.

As the flagship global brand within the Jollibee Group’s extensive portfolio of 18 brands, Jollibee has 1,668 locations across 17 countries as of January this year.

Jollibee said its recent opening in Canada, the brand’s 100th store in North America, forms part of the group’s aggressive expansion plan for 2024.