Globe Advanced AI Use Elevates Service, Empowers Teams for Broader Efficiency

At Globe, artificial intelligence (AI) isn't just a tech buzzword; it's a tool for real progress.

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As enterprises increasingly adopt advanced Generative AI (GenAI) to boost efficiency and improve services, Globe is taking confident strides in embedding this powerful technology across its business.

A recent Global System for Mobile Communications Association (GSMA) outlook on AI in telecommunications shows that telco operators worldwide are turning to GenAI to meet core business goals, including customer experience, operational agility, and financial performance. Globe is proudly at the forefront of this movement in the Philippines, with a strategy that puts customers and people at the center of AI transformation.