From wild grass to urban class: Tarlac real estate market's evolution

Central Luzon is a popular region for national developers expanding outside of Metro Manila.

- JOEY ROI BONDOC

Pampanga has always been a preferred hub with major developers such as Ayala Land, Vista Land, Rockwell Land, Megaworld, SMDC, and Sta. Lucia developing masterplanned communities complemented by a mix of vertical and horizontal residential projects. But outside of Pampanga, another province is slowly carving out its own mark as an ideal property investment hub in central Luzon.

Much of the transformation of Tarlac's property sector is driven by the development of New Clark City (NCC), a project by the Bases Conversion and Development Authority (BCDA). Located within NCC is the 288-hectare Filinvest New Clark City. The first phase of Filinvest New Clark City is an industrial project called Filinvest Innovation Park (FIP). Launched in Q4 2023, FIP caters to logistics, e-commerce, and light manufacturing firms that will contribute to Tarlac's local economy. But growth in Tarlac extends beyond NCC. National developers, including Ayala Land, Inc. and Aboitiz InfraCapital, launched massive integrated communities in the locale, namely Cresendo and the TARI Estate, respectively.