Ad Standards Council legal counsel Rudolph Jularbal, speaking before the Senate committee, said that as long as self-regulation remains in place foreign ownership would not be a threat to the local advertising industry.
“As long as the self-regulation regime is functional, regardless of ownership of advertising agencies, content will be regulated effectively. We have 50 years of self-regulation in the Philippines, and it has been very successful,” Jularbal said.
The entry of foreign owners in advertising does not affect job opportunities because Filipinos get hired by foreign companies the same way foreign talents also contribute to local advertising, Jularbal said.
この記事は The Philippine Star の May 10, 2024 版に掲載されています。
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この記事は The Philippine Star の May 10, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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