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Careline launches the ultimate makeup haul: The Beauty Tank "Fill to the Max!" experience
The Philippine Star
|May 17, 2025
This summer, Careline dares beauty junkies to go big, bold, and fully loaded with its newest in-store activation: the Careline Beauty Tank—a pop-up shopping experience where you Fill to the Max!
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Cyndi Fernandez-Beltran glides into a room and seems to already know what needs to be done. There's a graceful air of certainty about her—a sense that everything she touches has been considered, gauged, and chosen for excellent form. Her vignette, like the woman herself, articulates clearly, confidently, and with a solid point of view.
Presented in three thoughtful parts, her space blends European sophistication with Filipino soul. Nothing feels forced. The materials, the tones, the accents—all play well together, yet keep their distinct character. This is what Fernandez does so well: She doesn't smooth things over to create harmony; she draws out each element's strengths until they naturally fall into place.
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The Philippine Star
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The Philippine Star
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