Advocating for sustainable animal welfare

A positive, noticeable shift in the attitude of Filipinos toward animal welfare is palpable and more evident in recent years—a movement that I hope will lead to lasting, systemic change.

- JOE ZALDARRIAGA

This growing awareness was particularly noticeable during the recent onslaught of a series of typhoons that devastated parts of the country. Social media was flooded with calls for the inclusion of animals, including both pets and livestock, in disaster preparedness and response efforts. News reports on the impact of the storms included updates on animal welfare—a recognition of the need to protect all living beings during times of crisis.

These conversations signal a cultural shift in our relationship with animals and emphasize the urgent need for more strategic and comprehensive animal welfare programs.

With most Filipino households owning pets at 64 percent, I believe that animal welfare is a serious social issue that deserves greater attention—from both the government and the private sector.

Among the many inspiring and pioneering animal welfare advocates doing remarkable work here in the country is Rina Ortiz, founder of the social enterprise Biyaya Animal Care, who has a strong understanding of the prevailing landscape in the country.