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iPhone's Ive still asks: 'I wonder what Jobs would do?'
The Observer
|February 23, 2025
Sir Jony Ive, the innovative designer of Apple's iMac, iPhone and Apple Watch, and a close friend and collaborator of the late Steve Jobs, says he still often asks himself: “I wonder what Steve would do?”
Ive told BBC Radio 4’s Desert Island Discs today that he does so despite the fact that Jobs had specifically told him not to before his death in 2011, aged 56.
The designer, who was born in Chingford, Essex, and moved to San Francisco to work at Apple in 1992, worked alongside the company’s co-founder and CEO five years later, when Jobs was called back in to help the struggling company after a period working elsewhere.
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