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Big four cut jobs for graduates as AI adds to consulting crisis

The Observer

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July 20, 2025

Accountancy giants are reducing their university intake and workforces while offshoring roles, as the disruption caused by advanced AI begins to take effect.

- By Barney Macintyre

Consultants are facing the awkward task of researching AI-driven job cuts within their own industry.

Last week, a McKinsey report found that job vacancies in the UK economy have fallen by 43% since 2022, with the decline in postings for white-collar jobs nearly twice that seen elsewhere.

Across the professional services sector there is a dawning realisation: the disrupters have become the disrupted. A many-sided crisis in consulting includes the replacement of entry-level and graduate roles with AI, a reduction in spending on consultants by governments and reputational problems linked to companies' work, whether it is marketing for opioids or drawing up reconstruction plans for warzones.

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