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17.4% of families in J&K shop online; rural population still distant from digital world
The Northlines
|13 JUNE 2025
The trend of online shopping is gradually picking up in Jammu and Kashmir, but a majority of people still place greater trust in traditional markets and shops.
A recent survey by the central government has revealed that only 17.4 percent of families in the region engage in online shoppinga figure significantly lower than in neighbouring states like Punjab and Himachal Pradesh.
According to the survey, 80.7 percent of online shoppers in Jammu and Kashmir purchase only non-food items such as clothing, electronics, and household appliances. Meanwhile, only 2.2 percent of families order food items exclusively online, and 17.1 percent of families purchase both food and non-food items through e-commerce platforms.
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