Aavin halts issuance of new full cream milk cards

OWING to rising subsidy costs, Aavin has suspended issuance of full cream milk (FCM) cards to consumers for monthly purchases.

- B ANBUSELVAN @Chennai

While Aavin officials remained tight-lipped about it, the staff at various milk consumers cooperative societies across the city informed customers that milk cards are available only for the standardised, toned, and Delite varieties. The FCM has also been delisted in milk card applications in Aavin's online portal.

It is learnt that FCM, sold at ₹46 per litre after a subsidy of ₹14 a litre to milk cardholders, caused a significant financial loss for Aavin, prompting the organisation to halt the issuance of new milk cards. In comparison, other milk cards offer a subsidy of only ₹2 per litre.