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1 in 4 Phones Sold Globally in Last Quarter of 2024 Was an Apple
The New Indian Express Kannur
|March 07, 2025
Apple was the top-selling smartphone brand globally in the fourth quarter of 2024, capturing a 23% market share, according to a report by Counterpoint Research.
Samsung came second and remains a strong contender in the industry. Despite a flat fourth quarter, the global smartphone market recorded an overall growth of 4% for the year, driven by strong demand in the Caribbean and Latin America (CALA) and European regions, the report noted.
Apple dominates 5G market. In the 5G segment, Apple led with a 32% market share, followed by Samsung at 16%. Xiaomi recorded the highest 5G growth among top five brands, with a 33% year-over-year increase, fueled by strong demand in China, India, and Russia.
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