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Bajaj Consumer Acquires Hyderabad-Based Vishal Personal Care for ₹120 Cr
The New Indian Express Hyderabad
|February 16, 2025
BAJAJ Consumer Care, the Kushagra Bajaj-promoted company will acquire a 100% stake in Vishal Personal Care, the Hyderabad-based FMCG company, for ₹120 crore.
The acquisition will take place in two phases, starting with an initial 49% stake, followed by the remaining 51% in the second tranche, Bajaj Consumer Care, said in a statement.
The company said that with the acquisition of Vishal Personal Care, Bajaj Consumer Care will be leveraging Vishal's extensive distribution network to deepen their penetration in South India. It will also introduce brand Banjara's products in its stronghold Hindi-speaking markets (HSM), effectively doubling its reach in both the regions.
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