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OYO Rebrands as PRISM to Reflect Global Expansion
The New Indian Express Dharmapuri
|September 08, 2025
ORAVEL Stays Ltd, the parent company of OYO, has rebranded itself as PRISM, marking a new corporate identity that underscores its global scale and premiumisation strategy.
Founded in 2012 by Ritesh Agarwal, OYO began as a budget hospitality brand standardising small hotels across India. Over the years, it has expanded into premium hotels, vacation homes, extended stays, co-working hubs, and celebration venues, serving over 100 million customers across 35 countries.
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