Maha Kumbh, Thums Up boost Coca-Cola sales
The Morning Standard
|April 30, 2025
COCA-COLA has reported a 2% rise in global sales volume for the first quarter of 2025, attributing part of this growth to large-scale activations during India's Maha Kumbh Mela, where it sold over 180 million beverage servings.
It highlighted India, China, and Brazil as key drivers of its quarterly performance, with India's Thums Up brand fueling double-digit volume growth in the market.
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