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In a Korean universe
The Morning Standard
|December 07, 2024
The Korean wave is riding high across India.
A recent lineup of festivals in the capital—from The Korea Travel Fiesta and Rang De Korea held in October, to K-Food Universe in November—are a testament to Delhiites' Korea-love. Adding to the list is Korean beauty, entertainment and lifestyle festival, kosmos, organised by health and beauty platform kindlife. Starting today, it brings trend-setting Korean beauty brands such as COSRX, Skinfood, iUNIK, and Secret Key, amongst others.
The festival also brings Korean celebrity Jung Jiwoo's beauty brand Neaf Neaf, specialising in skincare. "India is the fastest growing market for K-Beauty. The love for Korean culture goes beyond beauty, and we're excited to bridge the gap by curating the best experiences specially for Gen Z in India," says Radhika Ghai, Founder and CEO of kindlife.
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