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Tata Motors unveils its largest ever vehicle lineup for sub-Saharan Africa markets
The Mercury
|May 25, 2026
TATA Motors, a global commercial vehicle manufacturer active in sub-Saharan Africa since 1964, showcased its biggest lineup ever of new models for sub-Saharan Africa, at an event in Cape Town - 11 models that included 4 electric vehicles (EVs).
Tata Motors has unveiled its latest vehicle lineup for the Sub-Saharan African markets, with the Tata Prima EV being a key part of its strategy to decarbonise the transport sector in the region.
(PHOTO: TATA MOTORS)
Other vehicle manufacturers usually launch only one model at a time into the local market. Despite the rising diesel price, the sale of electric commercial vehicles in South Africa has been slower than other major markets due to price considerations and limited electricity charging infrastructure. For instance, in India, EVs comprise 7% of the commercial market, finding particular functionality in the fast-growing last mile delivery market, where urban travelling distances are short.
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