Purpose pays: How young entrepreneurs can build businesses with impact

THERE used to be a common misconception that doing good and doing well were mutually exclusive in business.

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A REPORT by Deloitte proves that companies who are leading with purpose consistently outperform their peers across key financial and operational indicators. AI LAB

However, as an impact investor, Business Partners Limited has long embraced the dual mandate of driving financial performance while creating meaningful social impact. Now a report by Deloitte puts that to rest once and for all, proving that companies who are leading with purpose consistently outperform their peers across key financial and operational indicators.

Deloitte’s research found that purpose-driven firms achieve what it calls a “purpose premium” - a measurable advantage across six drivers of long-term value: brand and reputation, sales and innovation, capital access, operational efficiency, talent, and risk mitigation. High-purpose brands, for instance, recorded nearly a 20-percentage point premium in annualised shareholder returns compared to those with low purpose scores, and achieved faster market-value growth - sometimes up to four times faster.