Pick n Pay launches new app, retailer's biggest milestone since launch of on-demand

PICK N PAY on Monday said it launched a powerful new app that brings together its on-demand delivery service asap!, Smart Shopper loyalty programme, and value-added services into a single, next-generation platform.

- ASHLEY LECHMAN

The retailer said it is its most significant digital milestone since launching asap!.

"The asap! back-end and front-end technology has been completely re-platformed over the past 18 months, resulting in the new 'Pick n Pay asap! and Smart Shopper' app. It features enhanced performance, AI-driven functionality, and a redesigned user experience that makes it easier for customers to shop, save, and receive groceries. These improvements are expected to drive strong growth in the coming year," Pick n Pay said.

The new app is in Beta until the end of September 2025, with new features and improvements being added every week.

Pick n Pay added that its online business, primarily asap! and PnP groceries on the Mr D app, continues to perform strongly.

"Online retail sales for the 53 weeks ending 2 March 2025 (FY25) grew 48.7% year-on-year, with on-demand growing at 60%. Thanks to scale gains, the Online business is now profitable on a fully costed basis," the retailer said.

The new Pick n Pay asap! app offers a basket limit of 45 items, access to over 35,000 products, and has grown to 600 locations across South Africa.

Growth in new and active customers continues, and average order values are rising as more customers shop for full-basket essentials, not just top-up items. While early growth was driven mainly by company-owned stores, the platform is now seeing significant adoption by franchisees, with triple-digit sales growth in FY25.