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AI is the new frontier of perfumery...But just how fragrantare these scents?
The London Standard
|October 31, 2024
Choosing a signature scent is a highly personal experience. Not only do preferences differ greatly, but certain perfumes react differently depending on your skin. Bergamot top notes may be intoxicating on one person's wrist, but seem soapy on another.
Oriflame Scope eau de toilettes £32; uk.oriflame.com
So, what happens when we remove that individualised, expert-led process? AI has been employed by high-end laboratories to craft fragrances with mass appeal - a paradoxical notion given our views on choosing them. Perhaps that's where Prada got the name for its latest fragrance, Paradoxe Virtual Flower, which was created with AI to capture the "true scent" of jasmine.
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