Red Bull sales up as U16 ban looms

SALES of Red Bull have spiked ahead of a planned new law in England to ban energy drinks being sold to under 16s.

- JON ROBINSON

> A ban on the sales of energy drinks like Red Bull to those aged under 16 is planned

The giant has reported a UK revenue of £668.3m for 2024, up from the £594.1m it achieved in 2023.

New accounts filed with Companies House also show that its pretax profit rose from £49.1m to £54.9m over the same period.

Red Bull said its market share in the UK grew by 1.7% to a record 36.8%.