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Samuel Mathewson on the top men's advent calendars

- Samuel Mathewson

Once reserved for children, advent calendars are now luxury purchases, with many grownup versions filled with cheese, whisky, gin, beer, beauty and grooming products.

The men's market for advent calendars grows every year, from luxury grooming options packed with skincare and fragrances to 25 days of socks.

As ever, the lead-up to the Christmas countdown is getting earlier and earlier, and some of our favourite tried-and-tested brands have already launched advent calendars for 2025.

Whether you’re buying one for yourself or as a gift for your dad, brother, partner or friend, these advent calendars are packed with goodies, so you or your giftee will be pampered daily in the run-up to Christmas and beyond. What better treat than uncovering a new product each day in December?

While some brands aren’t running men’s calendars this year – notably, Next and Clarins - there are still plenty of brands to discover, and I’ll be updating with news as they drop.

Why you can trust IndyBest reviews

IndyBest is The Independent’s reviews section, where experts examine products to find the very best. We have been reviewing advent calendars for years, covering everything from the best in women’s beauty advent calendars to toy-filled advent calendars that kids will love, as well as the best classic chocolate advent calendars and boozy packs showcasing gin, wine and whisky to toast the season.

Samuel Mathewson is a shopping audience editor who also writes about men’s fashion and grooming. He has been covering men’s advent calendars for the last three years and knows exactly which ones are worth your money.