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Instagram And Facebook See Uplift From Increased AI Use
The Independent
|November 01, 2024
Facebook and Instagram users have significantly increased their screen time since a new AI-driven algorithm was introduced, according to the apps' parent company Meta.
The US tech giant revealed during its latest quarterly results on Wednesday that improvements to the firm’s artificial intelligence have led to an 8 per cent increase in the amount of time spent on Facebook and a 6 per cent increase in the time spent on Instagram.
The report did not specify how much extra time the average user was spending on the social media platforms, though the most recent estimates from eMarketer suggest that US adults spend roughly 30 minutes each day on both Facebook and Instagram. Over the course of a year, this increased screen time is the equivalent of between 10 to 15 hours.
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