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'Where have they gone?' France grieves loss of Cadbury Fingers

The Guardian

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November 12, 2024

A famous 1981 French advert for Cadbury Fingers showed a boy hiding a box of the biscuits behind his back while his mother demands to know if he has eaten them all. "Non, non," he insists, his nose growing, Pinocchio-like, with each denial.

- Kim Willsher

'Where have they gone?' France grieves loss of Cadbury Fingers

The marketing slogan was: "Cadbury, the chocolate biscuit that doesn't cheat."

But today French finger-lovers are feeling decidedly cheated after discovering the biscuits have disappeared from supermarket shelves - and are unlikely to return.

"Give us back our Finger" ran the headline in Ouest-France, the country's biggest-selling daily newspaper, which lamented that Les Finger de Cadbury had been missing from supermarket shelves for months.

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