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Topgolf twins bring hi-tech pool to 'activity bar' market
The Guardian
|April 15, 2025
Pool sharks could soon be playing a digitally enhanced version of the bar-room sport, after the British founders of the competitive leisure venues Topgolf and Puttshack raised $34m (£25m) to turn the game hi-tech.
The venture is the latest attempt to offer a twist on traditional competitive pastimes alongside food and drink to attract younger audiences who want more than a pint in the pub.
The twins Steve and Dave Jolliffe plan to open the first Poolhouse near Liverpool Street station in London next year. It promises to blend "the glitz and glamour of Las Vegas" with the "grit of iconic pool halls", adding another player to the booming activity bar market.
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