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Tate galleries in London 'fail to attract young Europeans'
The Guardian
|July 30, 2025
The Tate galleries in London are struggling to attract young European visitors after Brexit and the pandemic, with the arts institution's leader blaming the demographic shift for a steep decline in attendance figures.
Maria Balshaw said the impact of Covid and leaving the EU was keeping 16-to-24-year-olds away from the two sites in the capital.
Annual attendance data from the Association of Leading Visitors Attractions released in March showed that Tate Modern and Tate Britain had suffered a 27% decline in attendance since 2019, with 2.2 million fewer visitors.
Tate's attendances were particularly poor compared with other cultural attractions in London. For example, the National Portrait Gallery only had a 3% dip over the same period, while the British Museum had a 4% fall.
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