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Pier pressure: top Brighton attraction for sale as visitor numbers fall
The Guardian
|January 03, 2026
Brighton's historic Palace Pier has been put up for sale after a decline in tourist numbers, a drop in profits and an increase in costs in recent years.
The leisure group that owns the 126-year-old structure, which has appeared in films including Brighton Rock and Quadrophenia, said it hoped to find a new owner by the summer.
Anne Ackord, the chief executive of Brighton Pier Group (BPG), said: "This is more than just the sale of an asset. It is an opportunity to become part of the next chapter in a remarkable story and shape the future of this national treasure."
The Grade II-listed pier, which opened in 1899 after three years of construction, was acquired by BPG for £18m in 2016.
BPG, which also owns a number of bars and mini-golf sites, is chaired by Luke Johnson, the former boss of Patisserie Valerie and Pizza Express and the former chair of Channel 4, who owns more than a quarter of the shares.
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