It is seen as a critical moment for the company, whose profitable web search service risks being outcompeted by artificial intelligence (AI) chatbots - even if those chatbots currently have problems in consistently returning accurate and useful results.
Describing the service as an "experiment", Jack Krawczyk, the product lead for Bard, said Google was "extremely excited ... watching how people are using this product in a way that's boosting their creativity. It's helping them accelerate their ideas, and is helping them really fuel their curiosity."
He added: "We feel like we've reached the limit of the testing phase of this experiment and now we want to gradually begin to roll it out. We're at the very beginning of that pivot from research to reality."
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