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Freddo creator's daughter shuns froggy treat over leaping prices
The Guardian
|August 12, 2025
The creator of the Freddo chocolate bar would "roll over in his grave" if he could see the prices being charged for a treat that cost 10p back in the 1990s, his daughter has said.
Leonie Wadin said she once waited impatiently for her father, Harry Melbourne, to come home with boxes of Freddos, but has now vowed never to buy another one.
"Dad was disgusted with how small it is now and how much they charge for it," Leonie Wadin, 74, told Sky News from her home in Australia. "He'd roll over in his grave if he could see it now; he'd be disgusted. It was a penny chocolate. Since Dad died, I haven't bought a Freddo."
Melbourne created the chocolate in 1930, Wadin said, when he changed the mind of a boss who wanted a chocolate mouse. "He said children are scared of mice [but they] go down to the lake and catch tadpoles."
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