BOYCOTT BOOSTS LOCAL APPLES

The recent call to boycott Turkish apples across India has sparked a wave of cautious optimism among apple growers in Kashmir and Himachal Pradesh.

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For years, domestic growers have struggled to compete with the influx of cheaper imported apples, particularly from Turkey, which offered aggressively priced produce that undercut local markets and pushed thousands of growers to the brink of financial instability.

This shift, born from geopolitical tensions and national sentiment, may finally offer a level playing field to India’s apple farming community, especially in the union territory of Jammu & Kashmir where apple cultivation is a critical part of the economy. The boycott sentiment, which has gained momentum on social media and among trade associations, aligns with long-standing demands from growers for more stringent import regulations and better support for the domestic fruit economy.