It's all change as London designs start of new era

LONDON Fashion Week (LFW) returns from September 18-22, and this season the schedule feels like a reset.

- BY EMMA JOHNSON

For Laura Weir, who steps into her first season of LFW as CEO of the British Fashion Council (BFC), the week is not just a series of runway shows but "the beginning of a new era."

Her vision, anchored in accessibility, cultural resonance and global visibility, is already reshaping one of Europe's most important fashion capitals.

Laura has waived membership fees for designers, expanded investment in international buyers and media, and woven London's cultural vibrancy directly into the schedule. The result has been an 18% increase in on-schedule designers and a lineup that’s as expansive as it is ambitious.

So, with pivotal change happening behind the scenes, it seems this LFW will be one of the most defining fashion weeks yet. Here's what to expect.

A LINEUP OF MILESTONE MOMENTS