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THE FIRST “SO MUCH COLOR” IN CEBU, THE FIRST OUTSIDE OF LUZON
The Freeman
|August 12, 2025
The tail end portions of July proved to be quite invigorating for Cebuano beauty enthusiasts, with SM Beauty bringing the famed So Much Color beauty popup to the Queen City of the South.
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Billed “So Much Color Playhouse” and staged at the North Wing Atrium of SM City Cebu from July 24 to 31, it was more than the inaugural holding of the event at SM City Cebu, as it was also the first So Much Color campaign to be held outside of Luzon.
So Much Color Playhouse’s opening weekend highlights included a beauty talk by Krzy Uy for Ready Set Glow, a makeup demonstration by the famed Cebuano maquillage maven Chady Pantaleon for Ever Bilena, a color theory talk by TikTok faves Joce and Joize, and live makeup demonstrations by content creator and makeup artist Nate Javier, among many others.
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