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Phl bags P1.18-B in potential deals

The Freeman

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May 21, 2025

ARABIAN TRAVEL MARKET 2025

The Philippines secured P1.18 billion worth of potential deals and partnerships at the Arabian Travel Market 2025, as part of the government’s efforts to promote Muslim-friendly accommodations, the Department of Tourism’s marketing arm, the Tourism Promotions Board (TPB), said.

The Arabian Travel Market, the Middle East’s leading business-to-business travel exhibition, was held from April 28 to May 1 at the Dubai World Trade Centre.

The Philippine delegation was composed of 21 private sector exhibitors that showcased the country’s “must-visit locations and curated experiences.”

These included travel and tour operators, hotels, resorts and airlines from the Philippines, such as New World Makati Hotel, Robinsons Hotels and Resorts, The Lind Hotels, Philippine Airlines, Cebu Pacific Air and Quasar Travel & Tours.

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