MSMEs hit $270B sales on e-commerce platform

Shopee marked its 10th anniversary with a milestone that highlights its growing dominance in Southeast Asia’s digital economy: micro, small and medium enterprises on the platform have amassed more than US$270 billion in sales since 2015.

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The figure, detailed in Shopee’s first impact report, revealed how the Singapore-based platform has become one of the region’s most powerful engines for MSME expansion—particularly in the Philippines, where small online sellers have multiplied at breakneck speed.

In its report, Shopee said MSME participation on the platform has doubled every year on average, with about 80 percent of these sellers operating outside capital cities.

In the Philippines, growth has been even sharper. Local MSMEs saw a 5x increase in annual items sold, while participation in Visayas and Mindanao surged 30x, reflecting how online retail is enabling entrepreneurs outside Luzon to scale nationally.